The U80-A is an 80% keyboard kit from Rama Works. Although it's their largest keyboard yet, it has no numberpad, which clears up desk space and makes for better ergonomics. Just as Rama Works continues to engineer the most premium typing experiences, we wanted to give the U80-A a refined treatment to match.
It is important to the keyboard community to know as much as possible before doubling down on one of these premium products. For that reason it was important to focus on as many angles and views of the keyboard as possible, all while showcasing the custom parts included in the purchase, through a cinematic lens. Enthusiasts may wait up to 6 months on an order while manufacturing is completed and shipped. This promo allows the Rama buyers to have something to keep coming back to as the arrival date approaches.
Our direction was to create thoughtful environments that felt on brand and complimented each color finish the keyboard is offered in. I kicked off the design of the environments, and came up with a set of modular parts ready to be rearranged as needed. Much of the set is made to reference other RW products, branding, and raw materials. It was also key to restrain ourselves to a simple landscape so as to focus attention on the keyboard and it’s parts.
The environments are both industrial, elemental, and modern. We chose to strip back all of the distractions to focus on the parts of U80 and the elements that it’s made from.
Todd Hersey came in to refine lighting, texturing, and did some Redshift wizardry to set us up for rendering. After some back and forth tweaking animation and cameras we were ready to send thing off for sound. A big shout out to Joe Philips and Jeremy Schemm from Another Country Detroit as they provided us with a custom track and custom sound library (based off Rama products) to bring this video to life. Last, but not least, a quick shout out to Rick Lundskow for building us some proper GMK keycaps.
Creative Director: Todd Hersey
Design, Animation: Eddy Nieto, Todd Hersey
CAD Translation: Todd Hersey, Rick Lundskow
Audio Post Production: Another Country Detroit
Composer: Joe Philips
Sound Design: Joe Philips, Jeremy Schemm
Mixing Engineer: Jeremy Schemm